Al Nasher has been tasked with designing the Palestinian Capital Market Authority's comprehensive awareness campaign for the insurance sector in Palestine.
Al Nasher's tasks in the campaign were as follows:
- Create a cartoon character (Amin) to be the official spokesperson of the campaign.
- The production of cartoon drawings explaining the importance of the insurance sector, and promoting it intensively on the Facebook page through advertising funded for 3 months.
- The production of 7 radio flashes on different types of insurance and its importance, and the intensive flashes on all West Bank radio stations for 6 months.
- Arrange intensive radio and television interviews covering all West Bank cities, publish press releases in local newspapers and news sites to talk about the campaign.
- Launch of the official Facebook page of the Palestinian Capital Market Authority
- Organizing a press conference to announce the launch of the awareness campaign.